Gerald Mazzalovo Extract 05 / 2026 Four ways brands use exoticism in their communication Extract 05 [1] . October 2026 A small extract from Chapter 6 on “Exoticism as an analytical tool for brands' expressive activities”. Exoticism “Ad... Book Review Oct 5, 2026
Gerald Mazzalovo Extract 04 / 2026 THE ALTID© DIAGRAM Escapism versus Curiosity “The concept of alterity or otherness, an essential ingredient of exoticism (…), serves to explain why the semiotic universe is “made of deviations, differ... Book Review Sep 8, 2026
Gerald Mazzalovo Extract 03 / 2026 VICTOR SEGALEN (1878-1919) The visionary of the exoticism phenomenon This third monthly short text is extracted from Chapter 2. VICTOR SEGALEN, THE VISIONARY. A Visionary Polymath and His Life's Journ... May 23, 2026
Gerald Mazzalovo Extract 02 / 2026 This second monthly short text is extracted from Chapter 1. NOTIONS OF EXOTICISM , which explores the evolution and theoretical structure of exoticism, tracing its journey from ancient Greek roots to ... Book Review Mar 25, 2026
Gerald Mazzalovo Book Review Extract 01/2026 Table 0.1. Stamps of some former French colonies issued before the 1950s The Evolution and Relevance of Exoticism Historically sparked by colonial-era stamps, distant travels, and tales of adventure, ... Book Review Feb 26, 2026
Gerald Mazzalovo Conversación sobre el exotismo I had the honor of being invited by Prof. Rayco Gonzalez at the Facultad de Humanidades y Comunicación de la Universidad de Burgos (Spain) for a debate on Exoticism, in the wake of the publication of ... Events News Nov 16, 2025
Gerald Mazzalovo Cartier Extract from pages 150 to 154 of part E of the book Photographer Nadav Kander shot the Cartier advertising campaign (see Figure 7.20). The panther has embodied Cartier’s creation since its first appea... Brand Review Jul 31, 2025
Gerald Mazzalovo Hublot Photographer: Carlijn Jacobs, May 2025 The cat, facing the camera, is the main protagonist, together with the centrally positioned red watch. The bearded man's face is elusive. Back to Segalen's sourc... Brand Review Jun 30, 2025
Gerald Mazzalovo Van Cleef & Arpels Transporting Consumers in the proposed brand world Activating the five exotic modalities: Distance (Geography, graphic comics style, over and under water Time: Memories of the books first reading and ... Brand Review Jun 9, 2025
Gerald Mazzalovo Quotes "And I now realize, in this state of Solitude, that (my theory of Exoticism) is much more vast than I first thought; and that it encompasses—whether they wish it or not— ALL MEN, MY BROTHERS—WHETHER I... Quotes May 29, 2025
Gerald Mazzalovo Introduction The site has been created to encourage conversations and debates on the multiple topics related to exoticism. These exchanges should be proof of the continuous relevance of the notion and favors dialo... News May 12, 2025
